The PUMP! range has traditionally focused on underwear, and characteristically sexy, bulge revealing (and inducing) garments is what we associate with the brand. You can see the type of thing I mean in my previous two PUMP! posts, here and here. But now they have come up with a range of swimwear which is uncharacteristic for two reasons: (1) it is swimwear and (2) it may look sexy, but it's a relatively conservative design not at all bulge revealing (although it may be bulge inducing!!). They call these garments WaterShorts, and although they are sometimes said to be based on board shorts, I think you will agree they are more akin to boxers. Whether they turn you on or not depends to a large extent, I suppose, on the man you put in them. A characteristically fine photoshoot was organised to launch the range with models Niccolo Neri, Marci Kiss, Ethan O'Pry and Mate Kovacs. In case you are not too familiar with them, they are lined up for you in that order in the pic below.
There was also a very brief but enticing video clip to accompany the launch, and here are a few screencaps from it. You can see the full clip at the end. Following on from the screencaps are the professional photographs featuring the models mentioned above as well as Nils Tatum and a few others. Of course PUMP! retains their normal stock-in-trade with their underwear range, and I'll be posting a few more pics of that some time soon!
Here are the professional photoshoot pics!
Finally, here is the PUMP! video clip.
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