PUMP!

PUMP! have a huge range of great styles in their hot-as-hell underwear collection, and, like Andrew Christian and ADDICTED, this brand has distinct appeal for gay men, although I imagine there are going to be plenty of straight guys strutting their stuff in PUMP! as well.  Like all designer clothing, this range is not cheap, and although I would love to have a pair of PUMP! briefs in my collection, £25 or so is a huge outlay!  Never mind, perhaps some will arrive for a special day some time ... birthday, Christmas?  I posted an extraordinarily good set of advertising pics using Bel Ami models for ADDICTED a while back (here), and below I have posted a set to rival even that.  You can find these pics on the PUMP! website, and it's well worth a visit.  Even if you aren't going to buy underwear, you can sped a great hour or two marvelling at the beautiful models on show, and the fantastic underwear they are sporting.  Here are 138 of my favourites from the PUMP! collection.  Enjoy!